Once you've got a shiny new online site, it needs to stay alive with new content. Your site shouldn't be like a museum piece, never changing, otherwise why would people come back? Google ranks sites which publish regular content much higher than those that don't.
- Alert people to relevant news in your market
- Write an opinion piece about events and happenings
- Keep telling people about your services and products
- Make seasonal and time based updates - holidays, public events etc.
- Use words which are specific to your business or market, but don't stuff your writing with repetitive text as google will penalise you
- Use graphics, charts, photos and tables
- Make an infographic - explain the numbers visually
- Make a video - explain to everyone who you are and what you're doing. Shorter is better though
£500+For 500 wordsWritten output designed to get google hits. Longer pieces with research and/or interviews will cost more, we can price each project individually or as a package
£500+An hour shoot including processingHigh quality photos take preparation and planning. We can find interesting shooting locations, or come to your office, provided there is enough space to work.
£2,000+For one shoot plus bespoke editing Capturing people in real-time isn’t something most people are used to, so developing a script to guide the shoot, and choosing a suitable location are essential.
The purpose of writing is to:
- Let your customers know your news
- Announce new products and services
- Offer an opinion on market developments
- Remind people that you're active
Google rewards writing that:
- Is original, not copied
- Contains key words which relate to your business or industry
- Is current / recent
- Has images with 'alt text'
- Has links to other sources of knowledge
- Is 'optimised' for searches
- Write for you without credit
- Find subject matter experts
- Edit and proof-read your own writing
- Create press-releases
Given the advances in smartphone cameras it would be fair to assume that's all you need. But your smart phone doesn't:
- Have a zoom lense
- Have a wide aperture to achieve bokeh (even if you have an iPhone X which simulates the effect)
- Have manual exposure and ISO controls
Which means that well considered photographs taken with an SLR or equivalent is still potentially better than a good smart phone snap. Make sure you present your team, your products and your services to their best by taking well-lit and considered photos.
How many ways can video help your business?
- Show off your products
- Explain your services
- Let customers see who they're dealing with
- Entertain and amuse
It has been shown that you can win a big audience using YouTube and make millions - if you are targeting a young audience with money to spend. For that you only need your own smartphone.
For more professional uses of video, you need cameras, lights, microphones, tripods, multi-track recorders and some translucent make up to stop shiny heads.
We've filmed many projects with multiple camera angles, and multiple people, get in touch to discuss your video project.