SharpSpring: Custom Reports

Bill Automation

As a new feature with room for growth, the SharpSpring platform now offers custom reports which draw on data across the platform. At launch the tool features report widgets you can drop onto your report about contacts, emails, form submissions and more. SharpSpring are open to customer request for more widgets so I see this growing in value over time. …

SharpSpring: Sales Dialler

Bill Automation, Marketing

SharpSpring our marketing automation platform has added an integrated Sales Dialler function. The telephony is integrated into the platform, no software to install Make phone calls direct from a persons contact record Optionally choose to record the calls for later playback (with the consent of the receiver) Transcription of the audio into text making the call readable for quick notes …

Advanced Common Sense for Copy Writing

Bill Marketing

A blog post by Tim Tucker shows examples of using verbs to almost ‘command’ people to respond to products. I guess when writing copy you need to actively adopt this way of writing, as intuition would usually guide the tone towards something less aggressive. Tim’s examples don’t stray into an offensive tone, but do put a ‘call to action’ into …

Advertise Your Business on OTC Space

Bill Marketing

Do you need to drive traffic to your website? Why not make use of our Ad space? Making use of our banner advertising will send traffic to your website and company pages. Senior capital market participants form the OTC Space’s audience. Two thirds of whom have over 10 years’ experience.   The OTC Space receives between 500 and 800 page …

Cassini Systems Re-brand and Marketing Automation

Bill Marketing Leave a Comment

Brandex worked with Cassini Systems to re-brand their visual appearance and create new assets including document templates, business cards and the website. Step one was re-imagining their logo and carrying forward colours from their previous design. Step two was establishing a visual style with abstract images, a colour palette and fonts. Step three was considering the customer journey on the website. To …

Who is the Lionel Richie of Marketing?

Bill Marketing Leave a Comment

It might be Andy Ross, CEO of CurveGlobal, here’s why: Their monthly emails (below) display a subtle mix of content – brave in some cases The benefits come top. Did you know about the ‘F’ scan pattern? If you don’t hook a reader in the first few lines, they won’t read much further The email is personal. Each email carries …

The RSPB : Ensuring the future of the little tern

Bill News Leave a Comment

In August 2018, Brandex was approached by our friends at the RSPB to produce all of the collateral for an exciting and vitally important conservation project. The EU LIFE+ Nature Little Tern Recovery Project is a five-year project uniting 11 organisations with the single goal of ensuring the future of the little tern. The project involves not only enhanced management …

The 3C Model Applied to Marketing

Bill Marketing

We often get approached by firms asking questions about brand strategy. A good place to start is the Three Cs – Customers, Company and Competition. The Three Cs just makes sense – If your firm isn’t considering the needs of your target customers – you’ve already made a massive mistake. Your firm needs to consider the competition, and be able to respond to their …

Team Photography Done Well

Bill Marketing Leave a Comment

Full marks to the team that made this site: https://opengamma.com/why-we-exist/our-team/ All the team had their photo done to look the same The brand colours are quietly inserted as rim lights on either side of each person The team look relatively happy about the photo session I’ve seen lots of website team headshots, and what lets some sites down is inconsistency across …

Adding Value Through Narrative : The Significant Objects Project

Bill Marketing Leave a Comment

We all visit websites and conferences and experience the messages and narrative used to engage you to find out more.  An interesting project tested whether adding a narrative to an ordinary object could add value, and had an outstanding result. The Significant Objects project bought a hundred objects at junk stores and jumble sales at rock bottom prices, the average …